You'll notice the first red flag when your friends and fans tell you how much they enjoyed your live show, but they continue to be the only ones showing up. A lack of retail sales has put the focus on the live show as a way to generate income. And if you are looking for funding, a mediocre live show is usually the deal breaker. This panel hashes out how your show can gain impact with fans and investors, while remaining true to your sound.
Attendance numbers do not account for private attendees. Get there early!