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NYU, Kimmel Center, 8th Floor, Shorin Room 802 [clear filter]
Tuesday, October 20
 

12:30pm

Music And Advertising: A Subconscious Cognitive Impulse Explosion
Take a minute to think of what goes on when you look at an advertisement. The cognitive process of visualization coupled with music is pretty powerful. It is proven through empirically tested heuristics that when these two components come together correctly, the outcome is very seductive. CMJ badge-holders have the opportunity to submit their own music as a score for filmed advertisements. Submit your music via the website link below to be heard by ad executives and possibly be included for discussion during this panel.
http://greymusicnyc.com/cmj

2:00pm

The Path Of A Hit Song
Even the most ardent commercial radio listeners don't understand the intricate components and variables behind a hit song. Here we follow the path and life cycles of some hit songs from conception, to the demo, to the recording, to the label, to the people who made it happen and the fans who demand it.

3:30pm

Spanning The Globe And Landscape Of The International Music Industry
From governments that grant musicians funding, to international booking agents looking for unsigned international talent - here we will cover the globe with these international gurus who will help us expose little-known opportunities and shed light on music in a connected world.
 
Wednesday, October 21
 

11:00am

When Management Goes Label
Artist management companies seem to be slowly colonizing label-land. Is this the beginning of another new model to salvage the music industry, or just a temporary experiment? This symposium of pros and soothsayers will examine the reasoning of this shift and look at the archetype of the one-stop management company.

2:00pm

Artist Development: New Technology Applied To Old School Basics
Marketing departments and companies are discovering new ways to effectively reach target customers by applying the basics to new technologies. The lost term of "artist development" is resurfacing in new context. These modern day marketing masterminds will shed some much-needed light on this curious switchback.

3:30pm

Understanding The Intricacies Of Modern Music Publishing
Publishing is still an unsolved puzzle to some. When considering international hurdles along with the sprawling digital domain, we'll have enough topics for a whole day. Whether you are a pro or just curious you will walk away with a fuller understanding of music publishing.
 
Thursday, October 22
 

11:00am

Music And The Digital Mobile Space
This panel will go behind the scenes to uncover the realm of digital mobile space. From marketing to distribution, expert panelists will weigh in with their knowledge on both independent and professional fronts.

12:30pm

Small Efficient Record Label - Big Results
The past year has proven that a small group of cost-conscious and passionate people can have more impact on sales and hype than the machine of a major label. Success these days is about efficiency and execution on all levels. Hear from, and about, these small engines-who-could.

2:00pm

Fan Relationship Management: New Light On An Old Concept?
You have probably heard this term by now, but what you haven't heard are these experts talk about this concept and how it's helping artists to monetize their efforts

3:30pm

Across Cultures: Beats and Rhymes World-Wide
This panel will explore international hip-hop and pick apart the nuances, subtleties, obstacles, language barriers, cultural innuendos that affect its success in the U.S. market. Panelists will also discuss the flipside of how U.S. hip-hop goes global and examples of both successes and failures
 
Friday, October 23
 

11:00am

Exactly Why Did The Major Label System Fail? Or Did It?
This open forum serves as a sounding board for a very opinionated crew of professionals. Bring your biases, pre-conceived notions, questions, baggage, cynicism or even optimism because crowd participation will weigh heavily in these discussions.

12:30pm

The Required Skill Set For Artist Managers In Today's Music Climate
Veteran artist managers are busier than ever. Why? Because they have picked up where the labels have left off. New, non-label opportunity is where the action is and managers are at the helm. Get the tools to multi-task in this brave new world of management.

2:00pm

A Music Supervision Mood Box Drop Listening Session
Here is a rare opportunity to get your music heard by some weighty decision makers. Music supervisors place signed and unsigned artists into many different, sometimes surprising categories. Drop your finished master into one of four drop-boxes at the entrance: "happy," "sad," "quirky," and "serious" and get it heard and critiqued.

2:00pm

Creating Music With The Newest Technology
Virtual synths, multi-sampled drum modules, amp modeling technology and digital audio workstations are all part of the new culture of the creation of music. Panelists will pontificate on how musicians have the power to take control of their artistic endeavors and where the digital process is headed in the future.