Members of Sister Hazel and their management will discuss the band's unique approach to a long-term career of ongoing artist development and staying ahead of the industry dips. From building their initial fan-base, to thriving in the major label system and then, life after label, Sister Hazel developed fan events like "The Rock Boat" and "The Hazelnut Hang"; all while building and maintaining an ardent following and online presence which has added up to the enduring success of the band.